Human-centered designer, making people's lives easier by designing outstanding digital products and services.
My role is multifaceted, requiring a broad set of skills, techniques and knowledge around:
* Finding out what users do, need and want (User Research),
* Making sure the content is always relevant to them (Content Strategy),
* Making sure people can find what they want easily (Information Architecture)
* Helping users move around their application easily (Interaction Design),
* Making sure the application is aesthetically pleasing (Visual Design),
* Making sure that it all hasn't been foiled by something that has been overlooked (Usability).
Designing outstanding digital products from the user up. Information Architecture, Interaction Design, Safety-Critical Design, Service Design
Consumer insights, UX and usability analyst. SEO, CRM
Responsible for the launch of My ASICS - a digital running service- across Europe.
Consumer Insights, UX , Design & Development, Localization in 11 countries accross EU [http://my.asics.co.uk/]
Explored energy conservation in the domestic context. Designed an innovative concept, the EnergyMentor. Publlished paper at ERSCP conference.
Consumer insights, Ethnography, User-Centred Design.
Designed and developed a solar powered LED lantern “The Moonlight” for rural Cambodia. The Moonlight gained two design awards and is available in the Cambodian market.
Ethnography, Co-creation, Brand and Design Strategy.