loucaspapa

My goal is to facilitate the design of meaningful products, services and experiences. Clean and simple design innovations that respect people and put them in the center.

My role in several projects was to immerse myself in the company’s core business and problems:
-Analyzing and clarifying the company’s problems.
-Gaining deep insight into the company’s context.
-Understanding the daily lives, behaviors, attitudes, perceptions, and unmet needs of the people who buy, use, love, and hate their products.
-Showing how the products can meet the customers needs in a seamless experience, engaging the customers and reaching new ones.
Creating, in the end, successful products that people will love to use!